Born in 1969, Phiruzi Sitchinava graduated from the 5th High School in Senaki, Georgia. From 1991 to 1995, he studied at the Tbilisi State Academy of Arts, graduating with honors.

Sitchinava taught at the Senaki Art School, where he later served as Dean and then Principal until 2016. In addition to painting, he has worked with textile and gobelin design.

Since 1998, he has been a member of the Union of Artists of Georgia.

In 1996, he held his first solo exhibition at the Karvasla Museum in Tbilisi. He subsequently participated in solo and group exhibitions in Georgia and internationally, including exhibitions in Paris in 2001 and Berlin in 2004. In Georgia, his work was exhibited in Zugdidi in 2008, as well as in Batumi and Senaki.

After moving to the United States, Sitchinava held three exhibitions, including at Lloyds International Gallery and Baile na nGael, and a recent exhibition celebrating Tbilisoba in Staten Island.

His current artistic interests include portraiture and exploring the distinctive facial features and bone structures of people from different ethnic backgrounds.